Appropriate narrative order notwithstanding, first things first.  Did you know that GolfDiscount.com has its very own Twitter account? It’s true, our page can be found right here. By choosing to follow us on Twitter, you’ll be updated in real-time on all the activity taking place on the site. New updates, recent blog posts–and most importantly–information on all our newest gear, closeouts, and latest promotions make up the bulk of our Tweets.  Here’s the part where you’d normally read a self-depcricating joke about shameless self-promotion, but I’m not gonna go there. I thought the aforementioned self-promotion was rather warranted, if not also tastefully done and quite professional.

Moving on, the golf industry as a whole seems to be diving head first into the character regulated world of Twitter. Both major companies and professional golfers (not to mention certain online equipment retailers–ok, now we’re starting to flirt with shamelessness, aren’t we? it won’t happen again) are utilizing the technology and instant connectivity to reach customers and fans like never before.

It seems that Golf, even more so than other professional sports, has a large disconnect between its major players and the fans. In the quiet on the tee, please don’t step in my line, polite handshaking world of professional golf, passive-aggressiveness and strained smiles are more the norm than big personalities. I’m not sure how many casual golf fans know about recent tour winner Sean O’Hair’s disturbingly fascinating relationship with his father, but I’m fairly confident most of us know what Terrell Owens looks like shirtless doing sit-ups in his driveway, or how he likes his popcorn, or who his quarterback was. (For the record, his quarterback in Dallas was this guy, oh, and this guy.) With that being said, professional golf is starting to make the transition into the accessible, personable, and entertaining. Having one of the greatest athletes of all time as the face of your sport certainly doesn’t hurt, but having Stewart Cink come out of his shell on Twitter can only help.

Other big golf names on Twitter include: John Daly being John Daly, awkward Celebrity Apprentice contestant Natalie Gulbis, Aussie Stuart Appleby, Morgan Pressel, and the PGA Tour itself. Equipment makers Callaway and Titleist are good for two each (offering Tour Twitters here and here), and the 2009 Players Championship has even entered the fray. The way this is going, you’ll soon be able to use Twitter to read about new golf products from the manufacturer that makes them, the players who use them, and the retailer who sells them; with everything blending into this huge Twitter mess of information that will help you better chose clubs, balls, apparel, and accessories that are best for you and your game.

If you need any more convincing that this Twitter and Golf partnership is for real, the LPGA recently encouraged its players take advantage of Twitter to better connect with fans.  And as we all know, the LPGA does not mess around.

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