Hot and sexy looking pt. 2

I was working at a store front in Las Vegas with a guy named Joey. Joey was a great guy. Tall as a building and funny as a stand up comedian, Joey was the one that introduced me to the “sexy” golf club. He was a classic let me tell you. A very good golfer, as well as a good guy. Joey pretty much put into words that which I already knew but couldn’t pinpoint. Golfers, and humans, gravitated toward what they felt “looked good.”

We were out on the golf course one-day and I was taking a beating when I asked him if I could give his driver a go. Joey was taller than I was and swung a bit harder, but our abilities were fairly similar so this driver should be just fine for me. I addressed and immediately felt “something” that was different than my normal feeling with my driver. I commented that it looked strange and immediately snap-hooked a drive out of bounds.
We laughed and Joey said something that has stuck with me since. “She just isn’t your blonde is she ha ha.” Not that I am a blonde or a brunette guy, but it made sense. It just wasn’t my brand of vodka. It worked for him and more importantly it looked “sexy” to him.

So the manufacturers design “sexy” into these things. Don’t be fooled, the colors, patterns, logo placement, even the backs of the clubs that you do not see from address, are all carefully designed with one thing in mind. Having you find them “sexy.”

Callaway has designed the back of the Ft-IQ driver to look like the rear end of a Lamborghini. Is it any wonder why so many of your friends that are “traditionalists” play or really like the look of the Titleist equipment? The design is such that it appeals to a golfer that likes a traditional pear shape with no offset. Many manufacturers are building clubs that are open at address for the “traditionalist” because that seems to be what they prefer, optically.

Then there is color. For years department stores and casinos have made no bones about the use of color in influencing us. I used to work at a books, music, and video store that had all the walls painted different colors. Can you guess what the color of the wall was where the exits were located?

Wilson used red in their, aptly named, Deep Red Driver from a few years back. Now why would a driver be red? Red seems to convey a feeling of anger or power. Typically, you will hit a red driver further than say a blue one. Yet, Mizuno uses blue on their drivers. Blue is a calming color optically. Mizuno is banking on you feeling relaxed and calm over their driver.

Confidence is the key here. You have to have confidence in your equipment from a design standpoint as well as an optical standpoint. If you do not like the way your club looks you are already behind the 8 ball.

Part 3 of this series will deal with what looks can do to your performance. Check back. Oh, and the color on the wall with the exits was red…for STOP! It was amazing how well it worked ha ha.

Equipment Club Fitting, Equipment