Customization. That seems to be the order of the day in not only the golf world, but in the world of goods and services. “Have it Your Way”, “You Want it, You Got It”, “Made to Order”, “Built to Specs”, NO SECTOR is safe from the rage of customizing.

Want your new car customized? No problem. What was that you said? Hold the lettuce on that Whopper? No problem. Want your irons built 2* flat with a shaft made in a country most have never heard of? No problem. And now shoes…

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Equipment Equipment

Putters are one of the most idiosyncratic pieces of equipment out there. This club is the most important one as far as appearance and feel are concerned. You have to love your driver and irons and wedges, but you have to LOOOOOOOVVVVEEEE your putter. Anything else is just asking for trouble on the greens. Read more…

Equipment Equipment

My wife has a purse. I am reminded that it is not “just a purse” it is a “Coach something or other that I don’t understand with a leather strap that is stitched with a blah blah blah.”

Suffice it to say, I don’t understand the concept. She needs something to put her belongings in that she needs every day. It would be terribly inconvenient for her to carry them in her hands all day.

But why does she need different colors and different styles…and why do they have to cost an arm and a leg for each one? Read more…

Equipment Equipment

I was fortunate enough to get to visit family this Christmas. Surprised that I would say fortunate enough? Well in the retail golf world, Christmas is just one of those holidays that you have to be around for. Father’s day, Christmas, and Masters weekend. I have chosen a career that does not always lend itself to time off to see the family on major holidays. Read more…

Random Thoughts Equipment

Is there anything more enraging than the athlete who can’t get it together? The PacMan Joneses, Plaxico Burresses, Michael Vicks, Matt Joneses, John Rockers, Latrell Spreewells, and Barry Bondses of the world can make you wonder what in the world they are thinking. Funny how they typically elicit a typical “What are you thinking?” response. Read more…

PGA Tour Tour Talk

Wind sucks. The only thing that can turn a golf round more upside down is snow. Rain is livable. Get an umbrella, some rain gloves, a good rain jacket, and some towels and you are pretty well set. But wind…there is no product on the market to slow the wind down. It is the great equalizer.
Wind can be a tough thing to deal with if you do not have the proper equipment. The first thing you need to have is a proper mindset. Now, this can’t be purchased at a store or even taught, in most cases. This requires practice, more than anything. Read more…

Random Thoughts 19th Hole