Customization. That seems to be the order of the day in not only the golf world, but in the world of goods and services. “Have it Your Way”, “You Want it, You Got It”, “Made to Order”, “Built to Specs”, NO SECTOR is safe from the rage of customizing.

Want your new car customized? No problem. What was that you said? Hold the lettuce on that Whopper? No problem. Want your irons built 2* flat with a shaft made in a country most have never heard of? No problem. And now shoes…

Want your initials on your shoes? No problem!

FootJoy has joined the world of customization with the MyJoys line of shoes. The MyJoy allows you to customize, not just the color, of the shoe that you will wear, but allows you to customize the way the shoe looks by having your initials or even your favorite Baseball or Football team’s logo on the shoe. You can even show the pride of your alma matter by having a collegiate logo on the shoe.

First you choose the style of shoe you would like. From DryJoys to Contour Series, the choices abound once you get to the customization steps….

The first choice you will have is the base color of the shoe. This is the easiest part of the process, really. Black, brown, or white are your choices. Pretty simple until you add in the real fun. The saddle color choice is next. This one is more fun. There are over 55 choices of saddle color for each base color. If you want a pair of shoes to match those plaid knickers you just found at the vintage clothing store? No problem. I will bet there is a matching color in these choices.

What about a pair to show your love for the Masters golf tournament? Try the white base color with a #434 green smooth saddle and you will have a customized pair of champions green shoes to go with that Green Jacket you are gunning for, even if you are not in contention anywhere but your imagination.

But the coolest, in my opinion, is the way you can show your team colors with these shoes. I already have the Seahawks headcover, I have the Seahawks hat, I even have a Seahawks polo shirt if I choose. NOW….I can have the Seahawks shoes to round out the outfit.

But the customization does not stop at the colors or the logo of your favorite NFL, MLB, or Collegiate team. No no no, the MyJoys take custom fitting a step further by allowing you to customize the size of each shoe!

Have you ever worn a pair of shoes and thought to yourself how great one felt and how awful the other felt? Did you know that most of us have one foot that is larger than the other? Did you know that the MyJoys will let you order a size 10 left foot and a size 9 1/2 Wide right foot if that is what fits you best?

So I can put my initials on a shoe with any color combination I choose and even have my favorite sports team put on it? On top of that, I can order a pair of shoes with 2 different size shoes in it to properly fit my feet?

Unreal….customization has its benefits beyond just wanting something nobody else might have. With over 400 different choices, I really can get exactly what I want. Gotta love that.

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